Have you noticed that? Advertising, logos, news, social media. It’s like our culture suddenly had the same epiphany that stories connect.
But there is no context.
There is no through-line.
Suddenly, everyone is trying to outdo everyone else, and tell a more splashy, compelling and disruptive narrative.
Everything has communication potential.
We’re living in an attention economy, and everyone wants a piece of yours. They’re all jostling with each other, competing for a spot in the forefront of your brain.
You get to choose what to tune into. But it’s more than that. I believe that you have to, in order to make any sense of the world.
You are your own meaning curator.
Communication embodies a diversity of disciplines. It works best within a team of collaborators to strengthen perspective and harmonise taste.
This is the kind of stuff I love to talk about, and bring clarity to. If you want to engage me in this, the best place is on Twitter.