There is no context.
There is no through-line.
Suddenly, everyone is trying to outdo everyone else, and tell a more compelling narrative.
We're living in an attention economy, and everyone wants a piece of yours. They're all jostling with each other, competing for a spot in the forefront of your brain.
You get to choose what to tune into. But it's more than that. I believe that you have to, in order to make any sense of the world.
My name is Brad, and I am a shameless communications geek. Because the field is so rich and ever-changing, I'm also a life-long learner.
I'm a dreamer, a planner and a practitioner.
Communication embodies a diversity of disciplines. It works best within a team of collaborators to strengthen perspective and harmonise taste.
Every single initiative -- and many of them are amazing and life-changing -- is vying for your attention.
Like many of life's most critical decisions, it's better to have made some in advance. Trusting yourself in the moment, when the noise and confusion are greatest, is not the best way to set yourself up for success.
Communication is all-encompassing. Even art that prides itself on not imparting a simple, didactic message is a form of communication.
Communication is the basis of human connection and relationships. On its own, it cannot solve conflict. But it gives us the vehicle to understand it, and to continue to strive to explore ways that harmony can be achieved.
I love communication. I love the tools, the ideas and yes, even the frustration. It's the frustration of effort put into something meaningful and important.